Privacy Policy

Last updated: October 7, 2026

1. Who we are

Market Edge Advisory is the operating name of 2602500 Alberta Ltd., an advisory firm based in Edmonton, Alberta. In this document, we refer to ourselves as "Market Edge," "we," or "us."

We respect your privacy and are committed to data protection. This Alberta privacy policy explains what personal information we collect through our website, www.mkt-edge.ca, and during our business operations. It outlines how we use and protect your information, as well as the choices available to you. We handle personal information in compliance with Alberta's Personal Information Protection Act (PIPA) and, where applicable, Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

This policy addresses visitors to our website, individuals who contact us, and the contacts we maintain with our clients, prospects, and partners. It does not extend to third-party websites linked to from our site, such as LinkedIn.

2. Information we collect

Information you give us. When you reach out via email, book a call, or utilize our contact form, we collect the information you choose to share, which usually includes your name, organization, job title, email address, phone number, and the details of your inquiry, including any attached files. 

Information from working together. In the course of delivering services, we gather business contact details for the individuals we collaborate with, as well as any personal information that you provide in the materials you send us.

Information collected automatically. Upon visiting our website, our website platform and analytics tools automatically collect technical information including your IP address, browser and device type, pages visited, time spent on the site, and the referring website. Please refer to section 4 for further details. If you subscribe to our insights, we collect your email address and the date you subscribed.

Information from public sources. For business development and partner research, we may utilize publicly available business contact information, such as from a company website or professional profile.

We do not knowingly collect sensitive personal information through our website, and we kindly request that you refrain from sending it to us. Our website is not designed for children.

3. How we use it and your consent

We utilize personal information solely for legitimate business purposes, which include:

to respond to your inquiry and schedule conversations

to prepare proposals and to deliver, manage, and invoice our services

to identify and introduce potential partners, with your prior agreement before sharing your details

to understand and enhance our website usage

to maintain the security of our website and systems

to send our insights and occasional updates, only if you have subscribed. Every email includes an unsubscribe link, and you can unsubscribe at any time.

to fulfill legal, accounting, and tax obligations

We do not sell or rent personal information.

By contacting us or using our website, you consent to these uses. In instances where consent is required for a new purpose, we will request your agreement first. You may withdraw your consent at any time by reaching out to us, within the limits set by law or contract; however, this may limit our ability to provide certain services.

4. Cookies, analytics, and spam protection

Our website uses cookies and similar technologies, which are small files stored by your browser.

Essential cookies enable the site to function effectively and remember your cookie preferences. Analytics cookies help us, in aggregate, understand how visitors use the site. We draw upon the analytics integrated within our website platform.

Spam protection. Our contact form employs Google reCAPTCHA, which collects device and usage information to differentiate between users and bots. Its usage is governed by Google's Privacy Policy and Terms of Service.

You can choose to accept or decline non-essential cookies through the banner on our website, and you may also block or delete cookies through your browser settings. Please be aware that some features may not operate correctly without cookies.

5. Sharing and storage outside of Canada

We share personal information only as necessary for the aforementioned purposes:

with service providers that host our website, manage email, and business tools, under terms that mandate their protection and exclusive use for service provision to us;

with potential partners, investors, or government contacts only with your agreement and limited to what is essential for the introduction;

with professional advisors such as our accountant or lawyer, under a confidentiality obligation;

where legally required, or to protect our rights or the safety of others;

with a purchaser or successor of our business, under equivalent protections.

Some of our service providers are located outside Canada, which means your personal information may be subject to the data protection laws of those countries and accessible to their authorities.

These include:

– GoDaddy (United States): website hosting, contact form, email newsletters and site analytics

– Google reCAPTCHA (United States): spam protection on our forms

– Microsoft 365, provided via GoDaddy (email stored in Canada; some processing may occur in the United States): refers to emails under the @mkt-edge.ca domain.

If you have questions regarding how these providers handle personal information, please direct them to our privacy contact listed in section 7.

6. Retention and security

We retain personal information only as long as necessary for the purposes for which it was collected, or as mandated by law.

Inquiries that do not lead to engagement are generally deleted within two years. Client records are maintained for the duration required for tax and legal purposes, usually six years following the conclusion of an engagement.

We keep subscriber email addresses until you unsubscribe, and remove them from our mailing list promptly when you do.

We take reasonable measures to safeguard personal information: using password-protected accounts with multi-factor authentication, limiting access to authorized personnel, partnering with reputable service providers, and ensuring secure deletion when information is no longer needed. While no method of transmission or storage is completely secure, we diligently protect what you share with us.

In the event of a privacy breach that poses a significant risk of harm, we will notify the Office of the Information and Privacy Commissioner of Alberta and the affected individuals, as mandated by law.

7. Your rights and how to reach us

You are entitled to request access to the personal information we hold about you, request corrections, inquire about its use or disclosure, and withdraw your consent. We will respond to your requests within the timeframe prescribed by law, typically 45 days. We may need to verify your identity first; in certain circumstances, we may be permitted or required to decline.

Privacy contact

Yuliia Marcinkoski, Managing Director

Market Edge Advisory (2602500 Alberta Ltd.)

hello@mkt-edge.ca

If you are not satisfied with our response, you may contact the Office of the Information and Privacy Commissioner of Alberta (780-422-6860, toll-free 1-888-878-4044), or, for matters concerning federal law, the Office of the Privacy Commissioner of Canada.

8. Changes to this policy

We may periodically update this Alberta privacy policy. The current version will always be available on this page, along with the date of the most recent update.